A Year In Review | 2020
2020 caught the world by surprise, forcing many industries to confront the vulnerabilities and weaknesses of their businesses and business models. In the alcohol industry, we saw both hardship and boom as Pandemic induced shutdowns shuttered bars & restaurants across the nation, but bolstered bottle sales through liquor stores and e-commerce platforms. Even so, only staple brands that were prioritized at retailers, and unique brands that pivoted with with direct to home, digital strategy benefited from these abrupt industry challenges and opportunities. We are excited – and humbled – to share we were one of these unique brands.
Key Performance Stats
Due to our early stage, and unique business model, the Company uses a variety of factors in which it measures past, current, and future performance. It is worthy to note that these figures were achieved during just (7) months of active offering time and in highly unstable economic conditions created by the global Pandemic.
- Over 150% increase in sales (includes booked and open orders, and does not account for merchandise) in our first operational year*
- A 50% increase in Club Membership from prior year
- A 166% increase in Member Carry Requests (Total Requests on Accounts compared to prior year)
- A 148% increase in Member Referrals (Members referring new Members to the Club)
- A 45% decrease ($200k) in annual operating losses (total sales minus total expenses compared to prior year)
- Over $544,123 raised in capital commitments combining prior and current round at a pre-money Company Valuation of $23.2M respectively (a 130% increase in valuation compared to the previous round). This is our 2nd consecutive, successfully over-subscribed Regulation CF Offering!
- 344 Members Reinvested through the year
- The average Investment was: $261
*The first formal year of operations which starts after the completion of the Company’s initial funding round
Our 2020 Highlights
ONE ROQ Becomes Sponsor of X Games Aspen!
Event Video Recap / Press Release
ONE ROQ Throws Luxury Members Party during Sundance Film Festival!
Coverage From Style Utah / Event Video Recap
ONE ROQ Hits its 2000th Member!
ONE ROQ Completes $1M Offering!
ONE ROQ Raises 1M – Bevnet.com
ONE ROQ Lands Cover of Food & Beverage Magazine for Innovation!
ONE ROQ Receives 95 pts. from Industry Veterans on the Proof Podcast
ONE ROQ Becomes No. 1 Selling Vodka on 1-877-Spirits.com!
ONE ROQ Becomes Chilled Mag’s Father’s Day Gift Guide Go-TO
ONE ROQ Launches Public 2nd Offering with Record Investments
SEC Approves Landmark Equity Crowdfunding Laws that will Allow ONE ROQ to Spread Wings in 2021
“A New Dawn For Start-Ups ” – Forbes
ONE ROQ Wins Gold Medal at the 2020 Proof Awards
Official Results publishing February 2021
ONE ROQ is Named a Top 20 Instagram Account to Follow in 2020, Alongside Kevin Hart, Cristiano Ronaldo, and Anthony Mendez
ONE ROQ Launches Special Ordering Program Through Virginia ABC
ONE ROQ Secures Distribution Agreement to Service Members in Michigan in 2021
Read in StartEngine Updates
ONE ROQ Launches Monthly Delivery Amid Pandemic
Read Here (Must be a Member to Access Full Article)
ONE ROQ fights Global Shipping Delays and Finishes the Year with Record eCommerce Aales
Read Here (Must be a Member to Access Full Article)
ONE ROQ Founder Recognized by Yahoo Finance as top 10 Entrepreneur of 2020
Important Updates
New Hires
ONE ROQ is pleased to announce its first two US National sales hires, Jack Delaporte and John Mulvey. Mr. Delaporte and Mr. Mulvey will deploy a combined 50 years of industry sales experience to support ONE ROQ’s plan to drive continued value for investors and expand Carry Request distribution in 50 US states by 2023! See the full update in the Reading Room (special access to this article for Members and non-Members)
Investments
We’re excited to be in the final stages of completing our year-end compliance requirements with StartEngine and finalizing all pending Investments. In the meantime, new and existing investors can still submit investments which will be waitlisted until the next offering amendment.
Accessing the Club
To access the Club (ONEROQClub.com), enjoy privileges, and gain company insights, your initial investment must first be fully cleared. Once cleared, you will then receive a Welcoming email from ONE ROQ within 1-2 days inviting you to create your unique Member profile, and download the ONE ROQ Vodka Club (ORVC) app. While the Club can be accessed via desktop or your mobile phone browser, the ONE ROQ app allows you to receive additional communications from the Company via push notifications to alert you of pertinent news and updates. We encourage investors to download the app via the Apple App (IOS) or Google Play (Android) even if your investment is in pending status.
Investor Communication
Stay in the know – make sure you are following all of our company communications channels to receive updates. To be completely plugged in, be sure to click the heart icon on our offering page to receive updates like these; join our newsletter at the bottom of ONEROQClub.com for important monthly content from the Club, and follow us on social. Simply search for “ONE ROQ Vodka” on your preferred social media platform to find our official pages. We are most active on Instagram (@oneroq_vodka)!
Claiming Perks
Investor Perk Shopping Credits – up to 10% of your investments – are normally issued to your Member dashboard between 10 and 12 months from the date your investments clear. As you may have observed, the events of 2020 caused delays in our processing schedule. We have been successfully catching up on perk disbursements in recent months and will continue to do so as we are able!
Next Steps | Our 2021 Outlook
We are hard at work finishing year-end reporting requirements and mapping our plans to execute bigger and better in the upcoming year. To support these goals, we are planning on conducting a 2021 Prospectus Event by the end of the first quarter which will summarize where we have been, what we are doing, and where we want to go. The tenants of the 2021 Outlook include: Increasing the funding maximum under new Regulation CF rules to up to $3-$5M (a Series A); Inventory Production, Distributor Development, Expansion of Direct to Home (E-Commerce), Carry Request Infrastructure, New B2B Technology, and the introduction of new, visionary Club Privileges poised to take ONE ROQ where no lifestyle beverage brand has gone before.
We look forward to seeing all of our Members at this upcoming virtual event in planning.
Cheers,
The ONE ROQ Team
