Prospective Members: Try ONE ROQ 15% off in January with Code: OWN2021 🦅 (Members enjoy 30% off)

ETHOS

Let ONE ROQ inspire you to escape the ordinary, and Own Your Spirit.

OUR STORY

The Very Beginning

In the mid 2000s,  American entrepreneur, Garrett Green, became inspired by the success of Frenchluxury vodka brand, Grey Goose Vodka after selling to Bacardi Ltd for $2 billion a few years earlier, and began pondering why the market didn’t have an iconic Americanluxury vodka brand equivalent. With years of design, product development experience –  and a tenacious entrepreneurial spirit –  he chose to pursue the rare opportunity of entering the 300+ billion a year global distilled spirits market to create just that.

He began with countless trips to US farmers and distillers in search for the perfect recipe, where he eventually discovered a distinguished blend of mountain water from the Colorado Rockies, and sweet, hand-picked yellow corn from the American mid-west. A recipe so smooth, yet so versatile, it would embody the very essence of purity. When the recipe was finalized, he hand selected the vessel and began his meticulous process of design.

The Name

Garrett knows that success requires immense, interpersonal strength to overcome the constant adversities of life.  “Because in life’s journey, we are reliant only upon our own cultivated individual strengths and abilities to control our destinies.”  Garrett’s vision was to symbolize the strength of the individual in two words: ONE ROQ.

Validation

With a finished product, ONE ROQ was launched in 2012, and within 120 days of its introduction, it had won the first place gold medal for taste and design in the International SIP Awards In San Francisco – the world’s largest, consumer-judged tasting competition – validating ONE ROQ’s superior quality, taste and diverse consumer appeal. Over the course of several months, ONE ROQ continued to receive industry accolades, collaborations with some of the world’s most renowned luxury brands.

But, despite its achievements, unparalleled quality,  and timely American-luxury positioning, ONE ROQ found a problem with the market – a problem that would serve as inspiration for brand and lifestyle innovation for a new generation.

Lifestyle Marketing: The Problem

“Lifestyle Marketing” is a widely used practice wherein large companies  conceptually place their brands inside the advertisements of successful or attractive lifestyles. This method is used in an attempt to have consumers believe that if they buy those brands, they in turn acquire the status or success they see in those advertisements. ONE ROQ believes this is deceptive because it knows that real lifestyle and financial rewards are enjoyed by – and only by – the owners of brands.

Our Innovation

In 2018, ONE ROQ abandoned the traditional industry mold, transformed its company philosophy and redeveloped its business model through ONE ROQ Vodka Club (ORVC), a next-generation brand experience defined by equity, lifestyle and future reward.

By joining ONE ROQ, you are embracing a new paradigm of consumer consumption  while uniquely rewarding yourself through the benefits of Ownership in your own, rising American-luxury spirit. We invite you to join us today and never look back.

OUR 
ACHIEVEMENTS

Where We’ve Been

TARGET GROWTH

Where We Believe We're Going

MANAGEMENT TEAM

Garrett Green – Founder & Director

Garrett has 15 years of professional design, marketing and start up CPG venture experience. He is the Founder of ONE ROQ Spirits, the developer of ONE ROQ Vodka , and the architect of the ONE ROQ Vodka Club (ORVC). He is responsible for guiding and implementing all day-to-day, near, and long-term strategic plans of the Company.

Heath Hettig -  Head Engineer, Technology 

Heath is our resident IT and technology manager. Heath is responsible for managing and  implementing all web, app and email based functionality and new integration projects. Consider Heath the "Wozniak of ONE ROQ."

Robert Dimmer – Design Communications

Business & marketing professional with an expertise in digital design, advertising, and communications. Mr Dimmer is the principle of Mr.Smith Marketing Agency, and is the potential target agency of record for ONE ROQ Spirits.

Chrissy Pyne – Design Communications

Chrissy is a respected creative & advertising professional with an expertise in graphic design communications. Ms. Pyne is the Creative Director of Mr. Smith Marketing Agency, agency of record for ONE ROQ Spirits.

David Bonk – Finance

Senior Leadership & Operating Executive | Consultant, MBA CPA,CITP,CGMA,CMA,CISA, CRMA,FHFMA,FACHE. Mr Bonk oversees and manages all booking keeping of the Company in accordance with current SEC reporting requirements.

Jack Delaporte, Business Development, US North

Jack has over 15 years of experience in the alcohol beverage industry having served in comprehensive field and regional sales management roles for leading supplier and distributor companies such as Sovereign Brands and the Young's Market Company. Jack  and his firm, Blank Slate, will be supporting our distributor development and market implementation plans for the US market.

John Mulvey, Business Development, US South

John is a highly demonstrated sales professional with a 35-year track record in driving successful brand introductions and market sales for top supplier brands within the US adult beverage industry including Bacardi, Kautz Family Wines and Imperial Brands/Sobieski Vodka (a subsidiary of Belevdere Company). John will be overseeing our distributor development and market implementation plans for Texas and the Southern, Mid-west of the United States.

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