Let ONE ROQ inspire you to escape the ordinary, and own your spirit.
The Very Beginning
In the mid 2000s, award-winning product developer and American entrepreneur, Garrett Green, became inspired by the success of French–luxury vodka brand, Grey Goose Vodka after selling to Bacardi Ltd for $2 billion a few years earlier, and began pondering why the market didn’t have an iconic American–luxury vodka brand equivalent. Using his product development experience, and tenacious entrepreneurial spirit, he decided to pursue the rare opportunity of entering the 70+ billion a year distilled spirits market to create just that.
Garrett began with countless trips to US farmers and distillers in search for the perfect recipe, eventually discovering a distinguished blend made of artisanal mountain water from the Rockies, and hand-picked sweet corn from the American mid-west. From there, he hand selected his vessel and began his meticulous process of design.
Garrett believes success requires immense, interpersonal strength to overcome the constant adversities of life. Because in life’s journey, we are reliant only upon our own individual strengths and abilities to control our destinies. Garrett’s vision was to symbolize this individual power in two words: ONE ROQ.
With a finished product, Garrett launched ONE ROQ® in 2012, and within 120 days of its introduction, it had won the first place gold medal for taste and design in the International SIP Awards In San Francisco – the world’s largest, consumer-judged tasting competition – validating ONE ROQ’s superior quality, taste and diverse consumer appeal. Over the course of several months, ONE ROQ received additional industry accolades, establishing partnerships with some of the world’s most renowned luxury brands.
Over the course of three years ONE ROQ invested to improve its product, build a trusted distribution network, and gain the necessary experience within the industry. From this experience, it concluded that to be successful, a brand cannot stand on award-winning credentials alone, and that the exhaustive use of lifestyle marketing schemes by larger establishment brands, were barriers that would need to be surmounted with strategy of a different realm.
Lifestyle Marketing – The Problem
“Lifestyle Marketing:” is the industry-wide practice of advertising brands within the images of successful or attractive lifestyles in an attempt to make consumers believe when they buy those brands they acquire the same success and status in society. ONE ROQ believes this is disingenuous and inauthentic, because ONE ROQ knows that true lifestyle privilege is enjoyed by – and only by – brand owners
In 2016, ONE ROQ abandoned the industry mold, transformed its brand philosophy and redeveloped its business model with the introduction of ONE ROQ Vodka Club (ORVC) – a category-pioneering lifestyle platform offering consumers the authentic luxury experience of brand ownership, and the genuine lifestyle privileges that come with it.
By joining ONE ROQ, consumers embrace a new authentic standard of spirit consumption, all while uniquely rewarding themselves through the inherent benefits of their Ownership in our rising American-luxury spirit.
Garrett Green – Founder & CEO
Garrett has 14 years of professional marketing manufacturing experience within the consumer goods industry. Garrett is the architect of ONE ROQ Spirits, and is responsible for guiding the brand’s US and international brand strategy.
Heath Hettig – Technology Management
Heath is our resident IT and strategic web director. Heath is responsible for all web build, design, functionality and integration projects. Heath will help the company transition into several essential IT and web-based stage gates as the company launches and scales.
Robert Dimmer, Communications
Business & marketing professional with an expertise in digital design, advertising, and communications. Mr Dimmer is the principle of Mr.Smith Marketing Agency, and is the potential target agency of record for ONE ROQ Spirits.
David Bonk – Finance
Senior Leadership & Operating Executive | Consultant – MBA CPA,CITP,CGMA,CMA,CISA, CRMA,FHFMA,FACHE. Mr Bonk is the dedicated CPA and CFO for ONE ROQ Spirits.