Let ONE ROQ inspire you to escape the ordinary, and Own Your Spirit.
The Very Beginning
In the mid 2000s, American entrepreneur and corporate-America defector, Garrett Green, became inspired by the success of French–luxury vodka brand, Grey Goose Vodka after selling to Bacardi Ltd for $2 billion a few years earlier, and began pondering why the market didn’t have an iconic American–luxury vodka brand equivalent. With years of design, product development – and an innate entrepreneurial spirit – he decided to pursue the rare opportunity of entering the 300+ billion a year global distilled spirits market to create just that.
Countless tasting trips to US distillers defined the early journey to discover the perfect balanced vodka. Tasting hundreds of combinations of distillates, he eventually discovered the consistent, superior taste and quality derived from non-GMO American corn from the Iowa corn belt, and pure water drawn from the Colorado Rocky Mountains.
Garrett knows that success requires immense emotional strength to overcome the constant adversities of life. “Because in life’s journey, we are reliant only upon our own individual strengths and abilities to control our destinies.” Garrett’s vision was to symbolize the strength of the individual in two fitting words: ONE ROQ.
With a finished product, ONE ROQ was launched in 2012, and within 120 days of its introduction, it had won the first place gold medal for taste and design in the International SIP Awards In San Francisco – the world’s largest, consumer-judged tasting competition – validating ONE ROQ’s superior quality, taste and diverse market appeal. Over the course of several months, ONE ROQ continued to receive industry accolades, collaborations with some of the world’s most renowned luxury brands.
But, despite its achievements, unparalleled quality, and timely American-luxury positioning, ONE ROQ found a problem with the market – a problem that would serve as inspiration for brand and lifestyle innovation for a new generation.
Lifestyle Marketing: The Problem
“Lifestyle Marketing” is a widely used practice wherein large companies conceptually place their brands inside the advertisements of successful or attractive lifestyles. This method is used in an attempt to have consumers believe that if they buy those brands, they in turn acquire the status or success they see in those advertisements. ONE ROQ believes this is deceptive because it knows that real lifestyle and financial rewards are enjoyed by – and only by – the owners of brands.
In 2018, ONE ROQ abandoned the traditional industry mold, transformed its company philosophy and redeveloped its business model through ONE ROQ Vodka Club (ORVC), a next-generation brand experience defined by equity, lifestyle and future reward.
By joining ONE ROQ, you are embracing a new paradigm of consumer consumption while uniquely rewarding yourself through the benefits of Ownership in your own, rising American-luxury spirit. We invite you to join us today and never look back.
Garrett Green – Founder & Director
Garrett has 15 years of professional design, marketing and start up CPG venture experience. He is the Founder of ONE ROQ Spirits, the developer of ONE ROQ Vodka , and the architect of the ONE ROQ Vodka Club (ORVC). He is responsible for guiding and implementing all day-to-day, near, and long-term strategic plans of the Company.
Heath Hettig - Head Engineer, Technology
Heath is our resident IT and technology manager. Heath is responsible for managing and implementing all web, app and email based functionality and new integration projects. Consider Heath the "Wozniak of ONE ROQ."
Robert Dimmer – Communications
Mr Dimmer is an advertising & marketing professional with an expertise in digital design & communications. Mr Dimmer is the principle of Mr.Smith, agency of record for ONE ROQ Spirits.
Chrissy Pyne – Design Communications
Chrissy is a respected creative & advertising professional with an expertise in graphic design communications. Ms. Pyne is the Creative Director of Mr. Smith Marketing Agency, agency of record for ONE ROQ Spirits.
David Bonk – Finance
Senior Leadership & Operating Executive | Consultant, MBA CPA,CITP,CGMA,CMA,CISA, CRMA,FHFMA,FACHE. Mr Bonk oversees and manages all booking keeping of the Company in accordance with SEC reporting requirements.
Jack Delaporte, Business Development, US North
Jack has over 15 years of experience in the alcohol beverage industry having served in comprehensive field and regional sales management roles for leading supplier and distributor companies such as Sovereign Brands and the Young's Market Company. Jack and his firm, Blank Slate, will be supporting our distributor development and market implementation plans for the US market.
John Mulvey, Business Development, US South
John is a highly demonstrated sales professional with a 35-year track record in driving successful brand introductions and market sales for top supplier brands within the US adult beverage industry including Bacardi, Kautz Family Wines and Imperial Brands/Sobieski Vodka. John will be overseeing our distributor development and market implementation plans for Texas and the Southern, Mid-west of the United States.