E T H O S
L e t O N E R O Q i n s p i r e y o u t o e s c a p e t h e o r d i n a r y , a n d o w n y o u r s p i r i t .
T h e V e r y B e g i n n i n g
In the mid 2000s, award-winning product developer and American entrepreneur, Garrett Green, became inspired by the success of French–luxury vodka brand, Grey Goose Vodka after selling to Bacardi Ltd for $2 billion a few years earlier, and began pondering why the market didn’t have an iconic American–luxury vodka brand equivalent. Using his product development experience, and tenacious entrepreneurial spirit, he decided to pursue the rare opportunity of entering the 70+ billion a year distilled spirits market to create just that.
Garrett began with countless trips to US farmers and distillers in search for the perfect recipe, eventually discovering a distinguished blend made of artisanal mountain water from the Rockies, and hand-picked sweet corn from the American mid-west. From there, he hand selected his vessel and began his meticulous process of design.
T h e N a m e
Garrett believes success requires immense, individual strength to overcome the strenuous challenges of life. Through this, the notion of being alone, reliant only upon one’s strengths and abilities to achieve that success, led to the classic – yet fitting – notion of being “a rock” – and ONE ROQ was born.
V a l i d a t i o n
With a finished product, Garrett launched ONE ROQ Vodka® in 2012, and within 120 days of its introduction, it had won the first place gold medal for taste and design in the International SIP Awards In San Francisco – the world’s largest, consumer-judged tasting competition – validating ONE ROQ’s superior quality, taste and diverse consumer appeal. Over the course of several months, ONE ROQ received several more industry accolades, establishing partnerships with some of the world’s most renowned luxury brands.
I n d u s t r y B a r r i e r s
Over the course of three years ONE ROQ invested to improve its product, build a trusted distribution network, and gain first-hand experience in the industry. From this experience, it concluded that to be successful, a brand cannot stand on award-winning credentials alone, and that the exhaustive use of lifestyle marketing schemes by larger, wealthier companies, were barriers that would need to be surmounted with marketing strategy of a different realm.
L i f e s t y l e M a r k e t i n g – T h e P r o b l e m
“Lifestyle Marketing:” is the practice by larger companies of advertising their brands with images of successful or attractive lifestyles in an attempt to make consumers believe when they buy those brands they acquire the same success and status in society. ONE ROQ believes this is disingenuous and deceptive, because ONE ROQ knows that true lifestyle and financial privileges are enjoyed by – and only by – brand owners
O u r S o l u t i o n
In 2016, ONE ROQ abandoned the traditional industry marketing mold, transformed its brand philosophy and redeveloped its business model with ONE ROQ Vodka Club – the world’s first lifestyle platform offering the authentic luxury experience of brand ownership, and the genuine lifestyle privileges that come with it.
Garrett Green – Founder & CEO
Garrett has 14 years of professional marketing manufacturing experience within the consumer goods industry. Garrett is the architect of ONE ROQ Spirits, and is responsible for guiding the brand’s US and international brand strategy.
Heath Hettig – Technology Management
Heath is our resident IT and strategic web director. Heath is responsible for all web build, design, functionality and integration projects. Heath will help the company transition into several essential IT and web-based stage gates as the company launches and scales.
Robert Dimmer, Communications
Business & marketing professional with an expertise in digital design, advertising, and communications. Mr Dimmer is the principle of Mr.Smith Marketing Agency, and is the potential target agency of record for ONE ROQ Spirits.
David Bonk – Finance
Senior Leadership & Operating Executive | Consultant – MBA CPA,CITP,CGMA,CMA,CISA, CRMA,FHFMA,FACHE. Mr Bonk is the dedicated CPA and CFO for ONE ROQ Spirits.
Ken Sutter – Finance
Executive Leader in the Bacardi Companies for over 31 years. . Led growth, brand acquisition and market expansion of the $6 billion global spirits company. As Chief Financial Officer and Senior Vice President for Bacardi USA, Ken implemented processes bringing together key stakeholders aligning key metrics to strategies supporting 14% yearly growth over a 7-year period to reach net sales of $1.8 billion. Ken played a key role in leading the due diligent teams for a successful $2 billion brand acquisition (Grey Goose), and set the stage for further global expansion. Helped financially manage a $250M Global Business Transformation Project
Paul Beggan – Sales & Operations
Executive Leader in the Bacardi Companies for 28 years. As Vice President of Sales for Bacardi USA, led a team of 200 sales people and over 70 US distributors to $1 billion of sales. Grew a wholly owned subsidiary from the 9th largest Bacardi Company to the 4th largest in a six year period. Helped deliver and lead a $250M Global Business Transformation Project and the team designed to integrate the company’s people, processes, and new technology around a single platform.
Veronica Camaraza – Marketing
Veronica, has gained invaluable experience learning the various touch points of the brand and product lifecycle. Veronica’s talent for identifying trends and sourcing materials for product development and manufacturing helped billion dollar brands, such as Victoria’s Secret and The North Face, turn their design concepts into product lines with exceptional sell-through rates. She is now bringing her expertise full circle, partnering with the top creative talent, entrepreneurs, and providers in the industry.
Todd Graham – Marketing
Todd has been a visionary and leader in the distilled spirits and beer industry for over 25 years. He has worked with industry leaders Bacardi, Miller-Coors, and Brown Forman, among others. As founder of TEAM Enterprises, the largest spirits and beer experiential marketing agency in the US, he created platforms and programs that unleashed brands such as Grey Goose, Dewar’s, Southern Comfort, Jack Daniels, and Peroni nationwide – just to name a few. He grew TEAM from a one man operation to a multi-million dollar company with over 400 full-time employees managing 7000 brand specialists who implement over 125,000 live events a year.