We’ve talked a lot about ‘digital transformations’ and the emergence and rapid growth of direct-to-consumer alcohol since the Pandemic set in. In fact. we were one of the first suppliers to project the trends on the onset of the pandemic in February of 2020; that is that DTC alcohol would soon be ‘discovered’ by consumers, and taken seriously by the trade, including wholesalers, retailers and regulators.  Here we are two years later and the industry is now spending nearly all their time investing and gearing up for this fertile current and future landscape.   

Today, we’ve copied in two relevant industry articles that reinforce the unfoldings in the market.  Some of the important takeaways should be: 1. new emerging market;  2. ongoing consumer adoption;  3. sizeable acquisition values already established for new entrants at the fulfillment platform level; and 4. key players that are forming the early landscape

If you’re an investor in ONE ROQ, this general market movement should absolutely excite you aa we continue round off two years of development and square off with a novel DTC opportunity of our own.

Be sure to read our post-article comments for deeper takeaways we feel are important to frame ONE ROQ’s positioning and opportunity in this new landscape.

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