Try ONE ROQ 20% Off now with code OwnYourSpirit (Members enjoy 25% OFF)

ONE ROQ Activates with Gronk and Flo Rida During Super Bowl Weekend


February 17, 2022

Event Recap: 

Last week, ONE ROQ (ONEROQClub.com) marked its return to live events with Sponsorship of the NFL Alumni Legends Party celebrating Super Bowl weekend in Los Angeles. The star-studded red carpet event was hosted by all-pro tight end, Rob Gronkowski, and included performances by DJ Kim, rapper Flo Rida, and special appearances by NFL Alumni Jerry Rice, Emmitt Smith, Doug Flutie and more. Over the course of the evening, the event welcomed over 1500 guests at the famous Avalon Hollywood venue where signature ONE ROQ, Knob Creek and Tres Generaciones cocktails, hors d’oeuvres, VIP bottle service, and over-the-top live live performances were enjoyed by all. ONE ROQ Club Members in attendance included Anthony Tartaglia of Houston Texas, Sonny Antonio of California, John Hewitt of Arizona, Melissa and John Barone of Park City, Utah, and others. 

“The ONE ROQ team spent nearly six hours on Friday preparing the venue and Avalon staff for what would become ONE ROQ’s first live event showcase since its sponsorship of X Games Aspen in 2020,” shares Garrett Green, Director at ONE ROQ. “The night was filled with amazing moments for the brand that Members should be proud of, including ONE ROQ step and repeat phot-ops with the ONE ROQ girls, signature ONE ROQ cocktail menu displays on every bar, marquee ONE ROQ light-up bottle service presenters that created non-stop brand recognition throughout the evening.  ONE ROQ bottles were ordered by the Gronkowski table as well as several other NFL VIPs. At one point, Flo Rida and Flava Flav were on stage with a bottle of ONE ROQ in-hand, pouring shots from the stage. Shortly following, Flo Rida got down into the crowd, surrounded by ONE ROQ bottles.”

Here were some of these moments captured by Gannett and the ONE ROQ team:

For All Event Photos:
NFL Legends Party 

Press Coverage
Reporters at the event included Entertainment Tonight, USA TODAY, SB Nation, USA TODAY Sports, IMAGN, Getty Images, and People!Topline Media Coverage Summary 

The PR Team secured a pre-event exclusive with PEOPLE and other pre-event coverage with The Hollywood Reporter and AdweekTouch Down WireUSA TODAY and red carpet/post event coverage with USA TODAY and a variety of other outlets (full coverage below.) The PR team worked with USA TODAY Entertain This! Reporter, Ralphie Alversa, on a full recap of the party with exclusive video footage from inside the event which aired on this year’s Ad Meter Live program.  


USA TODAY NETWORK Ventures Announces Rob Gronkowski as Host of NFL Alumni Legends Party

Recent Articles

Back to the Reading Room
Wishlist 0
Continue Shopping