To Our Valued Investors,

As we navigate the aftermath of the pandemic, the global landscape remains unsettled, marked by the echoes of three tumultuous years characterized by fiscal easing, spiraling inflation, and tightening credit. This period has undeniably posed significant challenges for both consumers and corporations alike, leaving an indelible impact on the global economy.

Yet, amidst these challenges lies a silver lining. History has shown that periods of turmoil often serve as fertile ground for innovation. It is within this context that I am excited to share with you the potential for ONE ROQ to emerge as a beacon of success. Our conviction is strong: with the support of our community members like you, we are poised to seize the unique opportunities that lie in the post-pandemic world, aiming to redefine industry standards and deliver exceptional returns to our early investors.

Reflecting on Our Journey and Evolution

When you embarked on this journey with us, ONE ROQ stood as a brand with a singular product and an ambitious vision: to cultivate a vast community of brand loyalists. Through our online platform and the innovative Carry Request system, we aimed to foster a sense of ownership and enjoyment among our customers. Prior to the pandemic, our momentum was palpable, with an average of 300 new owners joining monthly, a 3x that many carry requests, and sales beginning to inflect as we entered 2020.

However, the arrival of the pandemic necessitated a strategic pivot. Plans to expand into retail were temporarily shelved as we, along with the rest of the world, faced unforeseen challenges ranging from distributor hesitations to global supply chain disruptions. Despite these obstacles, we remained committed to our vision, buoyed by the support of our community at critical junctures.

Our experiences have underscored the importance of agility and resilience in the face of adversity. Lean operations have not only enabled us to navigate turbulent times but also positioned us to capitalize on emerging opportunities. In response to these challenges, we initiated a comprehensive analysis in 2022, laying the groundwork for ONE ROQ’s resurgence and continued innovation within the beverage alcohol market.

Embracing Innovation and Growth

Reg CF and Reg A has opened new avenues for businesses and investors alike, offering a novel approach to brand ownership and investment. ONE ROQ and The ONE ROQ Club are at the forefront of this revolution in the spirits sector, aiming to transform yearly indulgences into a dynamic investment opportunity for billions of potential consumers. This vision is not just ambitious—it’s groundbreaking, offering unprecedented potential for growth and engagement as an emergent brand in our space. 

However, despite the compelling value proposition, our journey has encountered hurdles, primarily in mobilizing member participation to fully realize this model’s potential. The pandemic and intermittent funding have underscored the need for an evolved business model, one that ensures sustainable growth, delivers exceptional value, and prepares the company for future liquidity events.

To address these challenges, we’ve introduced Annual Rewards Plans, aimed at enhancing the member experience and laying a solid foundation for our ambitious growth trajectory. This strategic shift relies on the collective support and participation of our members, whom we trust will recognize the inherent value and importance of this evolution.

The decision by members to join our monthly reward plan is so impactful that we’re seriously considering making enrollment a condition of investment for future investors. As managers, recognizing that success can be supported by a mechanism as accessible as $12/month, which underpins the key operating activities driving value creation, we see it as our fiduciary duty to pursue and maintain these programs. Considering the potential for future returns inherent in our space, isn’t $12 a month a small price to pay for our success?

Charting the Path Forward

In alignment with our commitment to innovation and growth, we continue to keep current partnerships with leading ad-tech firms specializing in the development of high-value online sales funnels. When fully funded, our collaboration is poised to accelerate our marketing efforts, expand our product sales, and catalyze value creation to new heights. 

We stand at the threshold of an exciting chapter in ONE ROQ’s journey. With a clear vision and a robust strategy, we are eager to embark on a path of recovery and growth, guided by the enhanced program structure and strategic partnerships.

As we look ahead to the next 12-18 months, we invite you to join us in this transformative endeavor. Together, we have the opportunity to execute a remarkable turnaround, paving the way for a future rich in innovation, success, and shared prosperity.

Will you join us in this journey towards an exceptional future? If yes, embrace our 2-Steps to Success today. 

Warmest regards,

Garrett Green, Founder/CEO