As we reflect on 2024, I am thrilled to share the progress we’ve made and the opportunities that lie ahead for ONE ROQ Spirits. This year was one of recalibration and strategic preparation, allowing us to solidify our unique position in the rapidly evolving online alcoholic beverage market. Despite post-COVID industry headwinds, our innovative approach and dedication to differentiation have placed us in the strongest position yet to disrupt the $42 billion global online alcohol market, projected to grow at a 14.3% CAGR through 2030 (Allied Market Research).
Post-COVID Era & Industry Transformation
The pandemic fundamentally altered consumer behaviors, especially in the alcohol industry. While the broader market experienced its first negative growth in years, driven by a cultural shift towards healthier consumption habits (“drink less, but better”), the online alcohol sector has flourished, particularly in the market’s continued interest in rare and speciality items ranging from legacy brands to emerging ready-to-drink and mocktail innovations. Consumers increasingly prefer the convenience and discovery offered by digital platforms. However, many incumbents remain entrenched in antiquated 3-tier marketing practices, leaving a significant white space for innovative challengers like ONE ROQ.
Moreover, grocery delivery apps such as DoorDash and Instacart, while expanding their alcohol offerings, have failed to invest in the SEO space. This creates a unique and time-sensitive opportunity for ONE ROQ and its native brands to capture untapped organic search traffic—estimated at over 94% of monthly alcohol-related queries. Competitors like Total Wine, despite their success, capture only 5.6% of this traffic yet generate $600 million annually online. The digital battlefield remains open, and ONE ROQ is strategically positioned to lead the charge if investors continue to fight alongside of our expanding Team.
Our Differentiated Approach
ONE ROQ has developed a broad yet cohesive strategy to disrupt the industry by combining:
Luxury Brand Positioning: As an award-winning premium vodka, ONE ROQ sets itself apart with unparalleled quality, innovative flavors, and bespoke packaging—including engravable bottles and premium gifting options. Our brand ethos is rooted in empowering consumers through ownership, creating an emotional connection rarely seen in the alcohol space.
A Revolutionary Rewards Marketplace: Unlike any other alcohol brand or platform, ONE ROQ offers members:
Stock rewards through our Sip & Earn program, turning everyday purchases into equity.
Exclusive deals, flat-rate shipping as low as $3.33 per bottle, and access to elite perks such as dining and travel rewards.
An all-encompassing membership model that rivals Amazon Prime but goes further by offering ownership opportunities.
Digital Prowess and Strategic Moat: With a robust e-commerce platform built on multi-vendor infrastructure, a curated selection of 50,000+ SKUs, and a forthcoming upgrade to 60-minute delivery across 300+ locations, ONE ROQ has cultivated a technological edge. Our SEO strategy, developed with top-tier experts, optimizes customer acquisition funnels by leveraging Google’s algorithms to rank and prioritize high-performing websites.
No competitor—be it Total Wine, Drizly, DoorDash, or Amazon—offers this comprehensive blend of luxury, rewards, and technological sophistication.
Why We’ve Delayed Premature Scaling
Unlike many in the space who rush to market, we have taken a disciplined approach to ensure our foundation is optimized for scalable growth. This includes:
Fine-tuning our customer sales funnel to maximize conversion rates.
Collaborating with SEO and CRO experts to ensure our platform ranks highly on search engines, capturing untapped traffic.
Preparing for seamless integration with a global delivery partner, enabling 60-minute fulfillment capabilities in over 300 markets.
This strategic patience reflects our commitment to delivering sustainable value for both our customers and investors. With these optimizations nearing completion, we are ready to activate large-scale marketing campaigns and operational enhancements in 2025.
The Rare Opportunity for Investors
Our unique position presents an extraordinary opportunity for early investors to guide the progress of their equity. With a strategic roadmap in place and a major technology partner ready to scale our fulfillment network, your investment will directly enable:
Rapid market penetration via targeted digital advertising and SEO campaigns.
Expansion of our fulfillment capabilities to support millions of cases annually.
Continued differentiation through innovative membership benefits and luxury branding.
This is a pivotal moment for ONE ROQ. The groundwork we’ve laid positions us not only as a contender but as a potential leader in the online alcohol market. With digital dominance, a compelling rewards ecosystem, and luxury appeal, ONE ROQ is poised to redefine the industry.
Looking Ahead: 2025 and Beyond
In Q1 2025, we will launch a $5 million fundraising campaign to accelerate our growth trajectory. Additionally, we are offering a special 2024 end-of-year opportunity for investors:
Up to $250,000 @ $0.82/share, with bonus shares for investments over $2,000.
Email finance@oneroqclub.com to secure your position and take advantage of tax benefits now.
By doubling down on our broad approach to competing in this fragmented market, we aim to achieve unparalleled scale and value creation for our shareholders. Together, we can unlock the full potential of ONE ROQ and lead the next era of luxury alcohol and e-commerce innovation.
Thank you for your trust and partnership. We look forward to a transformative 2025.
Warm regards, Garrett Green
CEO, ONE ROQ Spirits, LLC
Market Size & Projected Growth : The global alcoholic beverages market is experiencing significant growth, with projections indicating a rise from USD 2,527.0 billion in 2024 to USD 5,716.2 billion by 2032, reflecting a compound annual growth rate (CAGR) of 10.74% during this period. Fortune Business Insights
Domestic Growth: In the United States, the market is expected to reach approximately USD 702.96 billion by 2032, driven by an increasing number of urban consumers engaging in alcoholic beverage consumption. Fortune Business Insights
Market Contraction: The global beverage alcohol market experienced declines in 2023, with continued challenges in 2024. A moderate recovery is anticipated beginning in 2025. IWSR
Shifts in Consumer Preferences: There is a growing trend towards non-alcoholic beverages, driven by generational shifts and health consciousness. The non-alcoholic beverage market is projected to achieve a compound annual growth rate (CAGR) of 7.4% between 2024 and 2030. Ansira
Dear Valued Members and Investors,
As we reflect on 2024, I am thrilled to share the progress we’ve made and the opportunities that lie ahead for ONE ROQ Spirits. This year was one of recalibration and strategic preparation, allowing us to solidify our unique position in the rapidly evolving online alcoholic beverage market. Despite post-COVID industry headwinds, our innovative approach and dedication to differentiation have placed us in the strongest position yet to disrupt the $42 billion global online alcohol market, projected to grow at a 14.3% CAGR through 2030 (Allied Market Research).
Post-COVID Era & Industry Transformation
The pandemic fundamentally altered consumer behaviors, especially in the alcohol industry. While the broader market experienced its first negative growth in years, driven by a cultural shift towards healthier consumption habits (“drink less, but better”), the online alcohol sector has flourished, particularly in the market’s continued interest in rare and speciality items ranging from legacy brands to emerging ready-to-drink and mocktail innovations. Consumers increasingly prefer the convenience and discovery offered by digital platforms. However, many incumbents remain entrenched in antiquated 3-tier marketing practices, leaving a significant white space for innovative challengers like ONE ROQ.
Moreover, grocery delivery apps such as DoorDash and Instacart, while expanding their alcohol offerings, have failed to invest in the SEO space. This creates a unique and time-sensitive opportunity for ONE ROQ and its native brands to capture untapped organic search traffic—estimated at over 94% of monthly alcohol-related queries. Competitors like Total Wine, despite their success, capture only 5.6% of this traffic yet generate $600 million annually online. The digital battlefield remains open, and ONE ROQ is strategically positioned to lead the charge if investors continue to fight alongside of our expanding Team.
Our Differentiated Approach
ONE ROQ has developed a broad yet cohesive strategy to disrupt the industry by combining:
No competitor—be it Total Wine, Drizly, DoorDash, or Amazon—offers this comprehensive blend of luxury, rewards, and technological sophistication.
Why We’ve Delayed Premature Scaling
Unlike many in the space who rush to market, we have taken a disciplined approach to ensure our foundation is optimized for scalable growth. This includes:
This strategic patience reflects our commitment to delivering sustainable value for both our customers and investors. With these optimizations nearing completion, we are ready to activate large-scale marketing campaigns and operational enhancements in 2025.
The Rare Opportunity for Investors
Our unique position presents an extraordinary opportunity for early investors to guide the progress of their equity. With a strategic roadmap in place and a major technology partner ready to scale our fulfillment network, your investment will directly enable:
This is a pivotal moment for ONE ROQ. The groundwork we’ve laid positions us not only as a contender but as a potential leader in the online alcohol market. With digital dominance, a compelling rewards ecosystem, and luxury appeal, ONE ROQ is poised to redefine the industry.
Looking Ahead: 2025 and Beyond
In Q1 2025, we will launch a $5 million fundraising campaign to accelerate our growth trajectory. Additionally, we are offering a special 2024 end-of-year opportunity for investors:
By doubling down on our broad approach to competing in this fragmented market, we aim to achieve unparalleled scale and value creation for our shareholders. Together, we can unlock the full potential of ONE ROQ and lead the next era of luxury alcohol and e-commerce innovation.
Thank you for your trust and partnership. We look forward to a transformative 2025.
Warm regards,
Garrett Green
CEO, ONE ROQ Spirits, LLC
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